After 40 years, Kwik Trip will no longer sell milk in plastic bag starting in May

For over four decades, Kwik Trip customers prided themselves on saving pennies and the environment by purchasing milk in a plastic bag. Week after week they would secure the bag using a special pitcher and then pour.

This week the LaCrosse-based company made the decision to discontinue the sale of Nature’s Touch bagged milk across all stores beginning in May 2024. Company officials attribute the change to guest preferences and purchasing patterns, citing declining demand for the bagged product compared to milk sold in jugs.

Scott Zietlow, CEO of Kwik Trip said that after thorough consideration and analysis, the company decided to discontinue bagged milk to focus on items that resonate more strongly with guests.

John McHugh, Vice President of External Relations said the company marketing department has contacted groups who had special promotional coupons for bagged milk and have offered a new solution with our other milk offerings.

"This is an end to a product that was associated with the Kwik Trip brand for many years, but after evaluating the need and cost for new equipment to replace our antiquated bagged milk equipment, and the decreased customer demand, we made the tough decision to discontinue Nature’s Touch milk in the bag,” McHugh said.